Instructor




 Prof.

Taarini Atal




Taarini is a Public relations and digital marketing professional who has worked with brands from diverse industries such as FMCG, consumer technology, alcohol & beverage, social impact, energy, and startups to name a few. Having worked on integrated brand campaigns for her clients, she has hands-on experience in the communication world. Her skills include content strategy, social media marketing, influencer marketing, and crisis communication. She has a Master’s degree in Public Relations & Event Management from Amity University, Uttar Pradesh, India and completed her graduation in  Bachelors in Commerce (Honours) from Delhi University, India. Currently, she is working as Head of Public Relations at a cleantech startup, PowerUP Energy Technologies, in Tallinn, Estonia. 


Course Description


With over 8 hours of training, this course is aimed at aspiring marketers who want to learn how to market a business using digital technology across various marketing channels available. In this course, we will cover different aspects involved in digital marketing including Websites, SEO, Content marketing, Social media marketing, Mobile Marketing, Email Marketing, Analytics, and much more.


Learning Objectives

  • You will be introduced to digital marketing and will learn how to differentiate it from traditional marketing;
  • The course will help you understand how to set up, launch, measure, and optimize online marketing campaigns to reach business goals;
  • By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels for your business or client.