Instructor




   Prof.

  Pavel Prokushenkov



I am Pavel Prokushenkov has over 25 years of experience in entrepreneurship, lecturing, and coaching. He earned his Masters in Aviation Engineering and Social Psychology and currently is working on his PhD in Management with a focus on human values. As an entrepreneur, Pavel was involved in international projects in real estate, fashion, and consulting. Pavel is a lecturer in strategy and business planning. He supports entrepreneurs around the world as a mentor and coach. 

I am a visiting lecturer in business planning at Estonian Business School and in enterprise strategy at University Claude Bernard Lyon 1, France. I became an entrepreneur in 1991 and was involved in international projects in real estate development, fashion, rental business, and consulting. I have considerable experience in governing people and managing processes both in rapid growth and in crisis.


Course Description


The Business Planning course is critically important to your future professional efficiency. All course materials are arranged in a logical manner to summarize what is already known and give you the opportunity to acquire new knowledge and skills. Successful completion of the course requires a high level of responsibility, as well as full involvement in the classroom activities. Prof. Pavel Prokushenkov explains perfectly the most important parts of the plan, such as economic analysis, marketing, and finance. 


Learning Outcomes

On completion of the course, the student:

  • Is able to build up a strategic plan for different companies;
  • Understands the relationship between different elements of a business plan;
  • Is able to analyze the profitability of business ideas;
  • Analyze the external and internal economic environment;
  • Plan the implementation of business ideas using marketing tools;
  • Analyze financial statements and be able to plan company finances;
  • Determine the need for various resources;
  • Is able to carry out risk analyses.


Description of Classroom Work

A Business Planning course is critical to future professional efficiency. Successful completion of the course requires a high level of responsibility, as well as full involvement in the classroom activities. All course materials are arranged in a logical manner in such a way as to summarize what is already known, and also to give new knowledge and skills in areas such as developing business ideas, formulating the vision and mission of a company, and choosing the most effective business model. The process of the business plan formation is focused on a practical approach to developing the most important parts of the plan, such as economic analysis, marketing, and finance. The course requires a concentrated approach to the integrated application of many business elements so that the business idea will find its harmonious and reasonable implementation in an internally coherent business plan.


Course Curriculum


  • 1

    Syllabus and Slides (Presentation)

    • Business Planning Course Structure

    • Business Planning Slides
  • 2

    Module 1. Introduction - Lecture 1

    • Introductory Video of the Lecturer

    • 1.1.1. What is business planning?

    • 1.1.2. Business as a multilevel phenomenon.

    • 1.1.3. Business planning as a process.

    • 1.1.4. Theoretical approaches to business planning. Expectancy Theory and Image Theory.

    • 1.1.5. Summing up what is business planning.

    • 1.2.1. Why to plan business?

    • 1.2.2. Business planning in a narrow and broad sense.

    • 1.2.3. Business planning in the context of strategy formation.

    • 1.3.1. Business plan structure.

    • 1.3.2. Business planning as an iterative process.

    • 1.4. Interview with a practionner - Elena: http://qhda.org/elenas-coaching/

    • Quiz: Module 1. Introduction

    • Written Task 1 - Lecture 1

    • Written Task 2 - Lecture 1

    • Written task 3 - Lecture 1

    • Written Task 4 - Lecture 1

    • Written Task 5 - Lecture 1
  • 3

    Module 2. Business Idea. Vision, Mission, Strategic Goals- Lecture 2

    • 2.1.1. Business Idea.

    • 2.1.2. Market gap.

    • 2.1.3. Business idea based on values.

    • 2.1.4. Business idea formation.

    • 2.2.1. Vision.

    • 2.2.2. Mission.

    • 2.3.1. Why to set strategic goals?

    • 2.3.2. How to set goals properly?

    • 2.3.3. Set your strategic goals.

    • Quiz: Module 2. Business Idea. Vision, Mission, Strategic Goals

    • Interview with Constantin

    • Written Task 1 - Lecture 2

    • Written Task 2 - Lecture 2

    • Written Task 3 - Lecture 2

    • Written Task 4 - Lecture 2

    • Written Task 5 - Lecture 2

    • Written Task 6 - Lecture 2

    • Written Task 7 - Lecture 2

  • 4

    Module 3. Analysis of the environment - Lecture 3

    • 3.1. Analysis of the environment. Introduction.

    • 3.2. PESTEL analysis. Written task 1 “Build your PESTEL analysis”

    • 3.3.1.David and Goliath

    • 3.3.2. SWOT analysis.

    • 3.4. Porter Five Forces model.

    • 3.5.Scenario planning.

    • 3.6. Analysis of the environment. Sum-up.

    • Quiz: Module 3. Analysis of the environment

    • Interview with Lumi

    • Written Task 1 - Lecture 3

    • Written Task 2 - Lecture 3

    • Written Task 3 - Lecture 3

    • Written Task 4 - Lecture 3
  • 5

    Module 4: Business Model - Lecture 4

    • 4.1. Business model. Introduction.

    • 4.2. Business model. Definition.

    • 4.3. Customer segments. Practical case Amazon.

    • 4.4. Value proposition. Practical cases Uber and Digit.

    • 4.5. Delivery channels. Practical case Nespresso.

    • 4.6. Customer relationships. Practical case Zappos.

    • 4.7. Business modeling. Setting the stage. YouTube Link: https://www.youtube.com/watch?v=ojBufhpPgMo

    • 4.8. Key partners. Platform economy. Practical case Wolt.

    • 4.9. Business model. Sum-up.

    • Quiz: Module 4. Business Model

    • Interview with Petri

    • Written Task 1 - Lecture 4

    • Written Task 2 - Lecture 4

    • Written Task 3 - Lecture 4

    • Written Task 4 - Lecture 4

    • Written Task 5 - Lecture 4
  • 6

    Module 5 - Marketing - Lecture 5

    • 5.1.Marketing. Introduction.

    • 5.2.Marketing plan structure

    • 5.3.1.Key success factors. Trafalgar battle.

    • 5.3.2. Key success factors. How to form?

    • 5.3.3. The Mom Test

    • 5.3.4. The right questions to your customer.

    • 5.4. Marketing goals

    • 5.5. Digital marketing plan example.

    • 5.6.1. Marketing mix

    • 5.6.2. Product

    • 5.6.3. Price

    • 5.6.4. Distribution

    • 5.6.5. Communication

    • 5.6.6. Marketing Mix.

    • 5.7. Marketing. Sum-up

    • Quiz: Module 5. Marketing

    • Interview with Jaakov

    • Written Task 1 - Lecture 5

    • Written Task 2 - Lecture 5

    • Written Task 3 - Lecture 5

    • Written Task 4 - Lecture 5

  • 7

    Module 6. Resources - Lecture 6

    • 6.1. Resources. Introduction.

    • 6.2. Theoretical foundations for resource forming

    • 6.3. Physical resources.

    • 6.4. Human resources.

    • 6.5. Social resources.

    • 6.6. Unique resource mix.

    • Quiz: Module 6. Resources

    • Interview with David

    • Written Task 1 - Lecture 6

    • Written Task 2 - Lecture 6

    • Written Task 3 - Lecture 6

    • Written Task 4 - Lecture 6

    • Written Task 5 - Lecture 6
  • 8

    Module 7. Operations and Risk Management Matrix - Lecture 7

    • 7.1. Operations and Risk Management Matrix. Transaction Cost Theory

    • 7.2. Road map.

    • 7.3. Organizational structure.

    • 7.4. Business processes.

    • 7.5. Risk Management Matrix.

    • 7.6. Sum-up

    • Quiz: Module 7. Operations and Risk Management Matrix

    • Interview with Supriya

    • Written Task 1 - Lecture 7

    • Written Task 2 - Lecture 7

    • Written Task 3 - Lecture 7

    • Written Task 4 - Lecture 7
  • 9

    Module 8. Finance - Lecture 8

    • 8.1. Introduction.

    • 8.2. Financial statements.

    • 8.3. How to compare the performance of different companies?

    • 8.4. 3-year cash flow prediction.

    • 8.5. Break-even point analysis.

    • 8.6. Initial costs.

    • 8.7. Sum - up

    • Quiz: Module 8. Finance

    • Interview with Hugo

    • Written Task 1 - Lecture 8

    • Written Task 2 - Lecture 8

    • Written Task 3 - Lecture 8
  • 10

    Module 9. Wrap-up - Lecture 9

    • 9.1. Wrap-up

    • 9.2. Review your peers' plans.

    • 9.3.1. Upload your own business plan to the system. (1)

    • 9.3.2. Upload your own business plan to the system. (2)

    • 9.3.3. Upload your own business plan to the system. (3)

    • 9.4. Conclusion

    • Interview with Maryam

    • Written task 1 - Lecture 9

    • Written Task 2 - Lecture 9
Watch Intro Video